The Problem with Physical Labels
Traditional care labels are static, limited in space, and often the first thing customers cut out. Once removed, important care information is lost forever, leading to improper washing, faster garment degradation, and ultimately more textile waste.
Digital care labels solve this by moving care instructions to the cloud, accessible anytime via a simple scan.
Dynamic Content That Evolves
With Reviya's digital care labels, you can:
- Update Care Instructions: Discovered a better washing method? Update it instantly for all items already sold.
- Add Video Tutorials: Show customers exactly how to hand-wash delicate fabrics or remove specific stains.
- Provide Repair Guides: Help customers fix small issues themselves, extending garment life and reducing returns.
- Multilingual Support: Automatically display instructions in the user's preferred language.
- Seasonal Tips: Update care advice based on season - summer storage tips, winter care, etc.
Compliance Bonus
Digital care labels help you meet ESPR requirements for durability information while simultaneously improving customer experience. The EU wants consumers to know how to properly care for their garments - digital labels make this seamless.
How It Works
Each garment gets a unique QR code or NFC tag. When customers scan it:
1. Scan
Customer scans the QR code or taps NFC tag with their phone.
2. Access
They're taken to a mobile-optimized care page with all instructions.
3. Extend Life
Proper care leads to longer-lasting garments and happier customers.
Real-World Impact
Brands using digital care labels report:
- 25% reduction in care-related returns: Customers know exactly how to care for items before purchasing.
- Higher customer satisfaction: Ongoing support even after purchase builds loyalty.
- Better sustainability metrics: Longer garment lifespan means lower environmental impact per wear.
Ready to Digitize Your Collection?
Prepare for the EU Textile Strategy today. Join the waitlist for fashion-forward compliance.